Design
Unique designs
- We work closely with you to create a unique look and feel for your site that reflects your business ethos.
- We create a number of design choices to help you make your final decision.
- Once you've decided on a design, we can tweak all details to create a final design template.
Accessible web page design
- Your rootCommerce store will be accessible to WCAG AA standards and be fully DDA compliant.
- All web pages are created using fully valid XHTML 1.0 and CSS.
Search engine friendly
- rootCommerce lets you customise and refine the keywords and descriptions for every category, page or product listed on your site.
- On the other hand, if you want us to do all this for you, we can - just ask.
- You want your site to be noticed, so, as an optional extra, we can agree terms to make sure your site gets a top 3 search engine ranking, or we don't charge you for our efforts. *
* Subject to market analysis and agreed search engine criteria.

Products
Display product images
- Our administration area lets you upload as many images for a given product as you like, resizing them on the fly, so you don't have to.
- View a quick preview or make make your product image BIG with a trendy zoom effect.
- Your customers can inspect the finer details and be wowed at the same time.
Configure your product options
- Sell your products with any number of variations: size, colour, weight, height... anything you like.
- Set the price for each option, so if larger shoes cost more than smaller shoes, no problem.
Finding products is easy
- As you would expect, customers can search for products throughout the site.
- We even highlight the words that match the search terms.
- When searching for products, our intuitive navigation system means customers never lose track of where they are (so no more Father Ted moments in the lingerie department).
Promote your products with special offers
- Create simple or elaborate special offers for products in your store.
- Special offers can be set to appear in "priority" positons over normal products (optional).
- Run a percentage or fixed price discount scheme.
- Apply discounts to a range of categories.
- Run time based discount schemes, like '20% off all Shoes in October'.
Reminders
- If an item is out of stock, your customers might want to know when it's back - so our reminder system tells them. All they have to do is enter their email address.
- When the item is back in stock, your customers will receive an automated email.
Pages & News
Pages for all to see
- rootCommerce has a fully featured Content Management System (CMS), allowing you to create, publish and maintain all the pages on your store.
- Each page can be designed to look as unique (or not) as you want it - you can even run a completely separate website just using the CMS.
- Add Pages to an number of categories in your store, just like Products.
- Use Pages to manage your store policies, terms, delivery details or even as content - articles about featured products, customer reviews and testimonials - you get the idea!
Live News Feeds
- Display the latest news relevant to your business and your customers on your website - as and when it happens.
- Live News uses RSS (Really Simple Syndication) to published content to your site from selected external websites of your choice.
- Publish content automatically or manually - you can decide which news items you display on your site.
- Of course, Live News Feeds aren't just limited to the news: RSS is a widely used method of syndicating anything, whether it's a podcast, a blog or even the latest football results.
Organising
Structuring your store is simple
- Structure all areas of your store in easily-manageable categories grouping products together.
- Our simple, yet effective, navigation scheme acts as a store map, making it easy for your customers to find the products they want to buy.
Add variety to your categories
- Display your products in one or more categories to maximise exposure and relevance.
- Create distinct layouts for different categories (and their sub-categories). This is a great way to create visually unique departments within your store.
- Categories and product listings are also search engine friendly, allowing you to maximise exposure for each category in your store. Of course, if you want us to do all this for you, we'd be happy to.
Shopping
An enjoyable shopping experience for your customers
- Buying from your store couldn't be easier - customers click the buy button and the item is added to the shopping basket.
- If an item is out of stock, or only available in store, the buy button will be disabled and replaced with a message of your choice or the reminder feature.
- Shopping baskets are automatically retrieved when customers return to the store.
- No registration or login required - anyone can create a shopping basket whenever they want.
- Customers can share shopping baskets with friends - they can shop together to find that perfect gift or compare potential purchases.
- Once customers are happy with their order they proceed to the checkout - rootCommerce then directs the customer to the payment gateway of your choice.
Integration
Google Checkout
- rootCommerce is fully integrated with Google Checkout to provide your customers with total piece of mind when buying from your store.
- When your customers hit the "Checkout" button, Google Checkout takes over.
- Google Checkout requires a one-time only registration from your customers. Once done, all payments are authorised by their username and password.
- As an additional security measure, Google's fraud prevention system puts safeguards in place against online fraudsters before authorising online payments.
- Google Checkout's secure merchant centre provides you with all the tools to charge, ship and manage online orders.
- Once an order is received, you have full control over payments, refunds, sending out shipping notices and being alerted to any problems.
- Google Checkout also handles all order-based communication with the customer, keeping them up to date with their order's progress.
Alternatives to Google Checkout
- Most of our clients prefer Google Checkout, but rootCommerce can be integrated with most online payment systems. Just ask.
Sage Integration
- rootCommerce is fully compatible with Sage Line 50, Line 200 and Act! 2.0, so you can be sure your accounting and CRM software is in the know.
Google Product Search and Google Base Integration
- Google Product Search does for product exposure what Google Web Search does for web pages: it makes people see them.
- Reach millions of customers all over the world by listing your products directly on Google.
- rootCommerce's Google Product Search Integration even shows your product listings in Google's Web Search.
- Upload your products to Google Product Search database using Google Base, a nifty system making it easy to upload and manage your products.
